Entrepreneurship & small business management / Steve Marioti and Caroline Glackin

Includes bibliographical references and index.

Entrepreneurs recognize opportunities -- Franchising -- Finding opportunities in an existing business -- The business plan: road map to success -- Honest Tea business plan -- Entrepreneurial pathways: SPANX - Idea to entrepreneurial opportunity -- Creating business from opportunity -- Exploring your market -- Opportunity assessment: Kitchen Arts & Letters, Inc.- an independence bookstore defies industry odds -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flows and taxes -- Financing strategy: debt, equity, or both? -- Show me the money: finding, securing, and managing it-Lee's ice cream -- Addressing legal issues and managing risk -- operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting: cashing in your brand -- Cashing in the Brand: Honest tea-from start-up to harvest -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience―for you and your students. Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business. -- Amazon