MARC details
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03488nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250520102804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780133767186 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD 62.7 .M3768 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mariotti, Steve |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
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| Title |
Entrepreneurship & small business management / |
| Statement of responsibility, etc. |
Steve Marioti and Caroline Glackin |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Pearson Education, Incorporated, |
| Date of publication, distribution, etc. |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxii, 697 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 365 ## - TRADE PRICE |
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| Price amount |
USD153.36 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunities in an existing business -- The business plan: road map to success -- Honest Tea business plan -- Entrepreneurial pathways: SPANX - Idea to entrepreneurial opportunity -- Creating business from opportunity -- Exploring your market -- Opportunity assessment: Kitchen Arts & Letters, Inc.- an independence bookstore defies industry odds -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flows and taxes -- Financing strategy: debt, equity, or both? -- Show me the money: finding, securing, and managing it-Lee's ice cream -- Addressing legal issues and managing risk -- operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting: cashing in your brand -- Cashing in the Brand: Honest tea-from start-up to harvest -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience―for you and your students. Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business. -- Amazon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
SMALL BUSINESS -- MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Glackin, Caroline |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
