Market research in practice: How to get greater insight from your market / Paul N. Hague, Nick Hague and Carol-Ann Morgan
Material type:
TextPublication details: London, United Kingdom : Kogan Page Limited, c2013Edition: Second editionDescription: xiii, 257 pages : illustrations ; 24 cmISBN: - 9780749468644
- HF 5415.2 .H253 2013
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.2 .H253 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000013075 |
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| GC HF 5413.32 .S33 2004 Consumer behavior / | GC HF 5415.1 .E92 1995 Principles of marketing / | GC HF 5415.2 .H96 2010 Marketing research kit for dummies / | GC HF 5415.2 .H253 2013 Market research in practice: How to get greater insight from your market / | GC HF 5415.2 .I33 2013 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / |
Includes bibliographical references and index.
Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends
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