Hospitality strategic management : concepts and cases / Cathy A. Enz

By:

Enz, Cathy A [author]

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2010Edition: SECOND EDITIONDescription: vi, 676 pages ; 24 cmISBN:

9780470083598

Subject(s):

HOSPITALITY INDUSTRY -- MANAGEMENT

LOC classification:

TX 911.3.M27 .E59 2010

Contents:

Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.

Summary: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.

Item type:

Books - Reference

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books - Reference	National University - Manila	LRC - Main Reference	Hospitality Management	REF TX 911.3.M27 .E59 2010 (Browse shelf(Opens below))	c.1	Available		NULIB000013054

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Includes bibliographical references and index.

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.

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