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Real marketing / Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr.

By: Contributor(s): Material type: TextTextPublication details: Quezon City, Philippines : Katha Publishing Co, Inc., c1996Description: xii, 297 pages ; 25 cmISBN:
  • 9711501031
Subject(s): LOC classification:
  • HF 5415 .L796r 1996
Contents:
Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.
Summary: Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .L796r 1996 (Browse shelf(Opens below)) c.1 Available NULIB000012846

Includes bibliographical references.

Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.

Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.

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