Real marketing /
Llanes, Violeta A.
Real marketing / Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr. - Quezon City, Philippines : Katha Publishing Co, Inc., c1996 - xii, 297 pages ; 25 cm.
Includes bibliographical references.
Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.
Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.
9711501031
MARKETING -- STUDY AND TEACHING
HF 5415 .L796r 1996
Real marketing / Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr. - Quezon City, Philippines : Katha Publishing Co, Inc., c1996 - xii, 297 pages ; 25 cm.
Includes bibliographical references.
Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.
Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.
9711501031
MARKETING -- STUDY AND TEACHING
HF 5415 .L796r 1996