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Marketing management / Carmelita M. Miranda and Gregorio S. Miranda

By: Contributor(s): Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c1990Edition: Second EditionDescription: xvii, 261 pages ; 21 cmISBN:
  • 9710847740
Subject(s): LOC classification:
  • HF 5415.1 .G925 1990
Contents:
CHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing.
Summary: Discussions found in this book center around marketing decision-making.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .G925 1990 (Browse shelf(Opens below)) c.1 Available NULIB000012472
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
FIL HF 5415.1 .D367 1983 c.3 Marketing management in the Philippine setting / FIL HF 5415.1 .D367 1983 c.4 Marketing management in the Philippine setting / FIL HF 5415.1 .G922 2000 Marketing management / FIL HF 5415.1 .G925 1990 Marketing management / FIL HF 5415.1 .M53 2003 c.1 Modules for marketing / FIL HF 5415.1 .M53 2003 c.2 Modules for marketing / FIL HF 5415.1 .M53 2003 c.3 Modules for marketing /

Includes bibliographical references.

CHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing.

Discussions found in this book center around marketing decision-making.

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