Marketing management / (Record no. 14713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01325nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102747.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710847740 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .G925 1990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda-Gow, Carmelita |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Carmelita M. Miranda and Gregorio S. Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City, Philippines : |
| Name of publisher, distributor, etc. | National Book Store, |
| Date of publication, distribution, etc. | c1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 261 pages ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Discussions found in this book center around marketing decision-making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 04/19/2022 | Reaccessioned | FIL HF 5415.1 .G925 1990 | NULIB000012472 | 05/20/2025 | c.1 | 05/20/2025 | Books |