Marketing cases : using the case study method / Felix M. Lao, Jr.
Material type:
TextPublication details: Pasig City, Philippines : Anvil Publications, c1997Description: v, 588 pages ; 27 cmISBN: - 9712706664
- HF 5415.12 .L36 1997
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National University - Manila | LRC - Main Filipiniana | Gen. Ed - CTHM | FIL HF 5415.12 .L36 1997 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012462 |
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| FIL G 155.A1 .C67 2021 Research in tourism / | FIL G 155.P6 .B33 2019 Philippine tourism, geography, and culture / | FIL HF 5415.12 .L36 1997 Marketing cases : using the case study method / | FIL HF 5549.5.M5 .A43 2020 Multicultural diversity in the workplace for the tourism professional / | FIL HF 5549.5.M5 .Y48 2021 Multicultural diversity in workplace / | FIL HF 5721 .F37 1987 A manual of effective business correspondence / |
Includes bibliographical references and index.
Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.
Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.
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