Basic marketing / Gregorio S. Miranda

By: Material type: TextTextPublication details: Manila, Philippines : Interlino Printing Co., Inc., c1979Edition: Revised EditionDescription: xv, 316 pages ; 23 cmSubject(s): LOC classification:
  • HF 5415 .M57 1979
Contents:
Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
Summary: This book attempts to guide the young student in understanding marketing in the light of its correct perspective.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA FIL HF 5415 .M57 1979 (Browse shelf(Opens below)) c.1 Available NULIB000012196

Includes bibliographical references and index.

Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.

This book attempts to guide the young student in understanding marketing in the light of its correct perspective.

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