Basic marketing /
Miranda, Gregorio S.
Basic marketing / Gregorio S. Miranda - Revised Edition. - Manila, Philippines : Interlino Printing Co., Inc., c1979 - xv, 316 pages ; 23 cm.
Includes bibliographical references and index.
Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
This book attempts to guide the young student in understanding marketing in the light of its correct perspective.
MARKETING
HF 5415 .M57 1979
Basic marketing / Gregorio S. Miranda - Revised Edition. - Manila, Philippines : Interlino Printing Co., Inc., c1979 - xv, 316 pages ; 23 cm.
Includes bibliographical references and index.
Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
This book attempts to guide the young student in understanding marketing in the light of its correct perspective.
MARKETING
HF 5415 .M57 1979