Business development : how to win profitable customers and clients / Ian Cooper
Material type:
TextPublication details: England : Pearson, c2012Description: xvi, 176 pages ; 25 cmISBN: - 9780273759539
- HD 30.28 .C6632 2012
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National University - Manila | LRC - Annex General Circulation | General Education | GC HD 30.28 .C6632 2012 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012171 | ||
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National University - Manila | LRC - Annex General Circulation | General Education | GC HD 30.28 .C6632 2012 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000012172 |
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| GC HD 30.3 .A85 1990 A resource guide and module on corporate communication / | GC HD 30.28 .B45495 2014 The 8 steps to strategic success : unleashing the power of engagement / | GC HD 30.28 .C6632 2012 c.1 Business development : how to win profitable customers and clients / | GC HD 30.28 .C6632 2012 c.2 Business development : how to win profitable customers and clients / | GC HD 30.28 .G353 2015 Essentials of strategic management : the quest for competitive advantages | GC HD 30.28 .H37 2008 Foundations in strategic management / | GC HD 30.28 .H58 2023 Strategic management competitiveness and globalization : concept and cases / |
Includes index.
The 21 commonsense business development truths -- Asking the right business questions : a toolkit for business development -- The 20 business development pricing tools, truths and techniques -- Introducing the business development priorities -- Priority 1 - convert leads, opportunities and enquiries into profitable business -- Priority 2 - develop more business from existing customers and clients -- Priority 3 - externalise business development efforts to generate new leads, opportunities and enquiries -- Personal performance business development skills -- Pulling it all together ... making it happen
This book serves as a salient reminder that your business is failing if it doesn't treat the customer as king in all it does.
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