Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber

By:

Wilcox, Dennis L [author]

Material type: Text

TextPublication details: Boston, Massachusetts : Pearson Education Asia Pte. Ltd., c2015Edition: Eleventh EditionDescription: 624 pages : color illustrations ; 25 cmISBN:

9781292056586

Subject(s):

PUBLIC RELATIONS

LOC classification:

HM 1221 .W5 2015

Contents:

Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .

Summary: This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Gen. Ed. - CBA	GC HM 1221 .W5 2015 (Browse shelf(Opens below))	c.1	Available		NULIB000012157

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Previous	GC HM 1221 .E84 2006 Ethics in public relations : responsible advocacy /	GC HM 1221 .P83 2014 Public relations practices : managerial case studies and problems /	GC HM 1221 .S45 2014 The Practice of public relations /	GC HM 1221 .W5 2015 Public relations : strategies and tactics /	GC HM 1261 .B83 2014 The empathic leader : an effective management model /	GC HM 263 .B47 1952 Public relations /	GC QA 76.9.S63 .S64 2014 Soft-computing in capital market /	Next

Includes bibliographical references and index.

Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .

This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.

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