Public relations : (Record no. 14398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01169nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292056586 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 .W5 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | strategies and tactics / |
| Statement of responsibility, etc. | Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts : |
| Name of publisher, distributor, etc. | Pearson Education Asia Pte. Ltd., |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD96.47 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application . |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | General Circulation | 08/26/2016 | Purchased - Amazon | 96.47 | GC HM 1221 .W5 2015 | NULIB000012157 | 05/20/2025 | c.1 | 05/20/2025 | Books |