Essentials of strategic management : the quest for competitive advantages John E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson Jr.

By:

Gamble, John E [author]

Contributor(s):

Peteraf, Margaret A.;Thompson Jr., Arthur A [co-author;co-author]

Material type: Text

TextPublication details: New York : McGraw Hill Education, c2015Description: xl, 440 pages : illustrations ; 27 cmISBN:

9781259094842

Subject(s):

STRATEGIC PLANNING

LOC classification:

HD 30.28 .G353 2015

Contents:

Concepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy

Summary: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	General Education	GC HD 30.28 .G353 2015 (Browse shelf(Opens below))	c.1	Available		NULIB000012138

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Previous	GC HD 30.28 .B45495 2014 The 8 steps to strategic success : unleashing the power of engagement /	GC HD 30.28 .C6632 2012 c.1 Business development : how to win profitable customers and clients /	GC HD 30.28 .C6632 2012 c.2 Business development : how to win profitable customers and clients /	GC HD 30.28 .G353 2015 Essentials of strategic management : the quest for competitive advantages	GC HD 30.28 .H37 2008 Foundations in strategic management /	GC HD 30.28 .H58 2023 Strategic management competitiveness and globalization : concept and cases /	GC HD 30.28 .P5 2005 Anatomy of a business plan : a step-by-step guide to building a business and securing your company's future /	Next

Includes index.

Concepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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