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Essentials of strategic management : the quest for competitive advantages John E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson Jr.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill Education, c2015Description: xl, 440 pages : illustrations ; 27 cmISBN:
  • 9781259094842
Subject(s): LOC classification:
  • HD 30.28 .G353 2015
Contents:
Concepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy
Summary: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HD 30.28 .G353 2015 (Browse shelf(Opens below)) c.1 Available NULIB000012138

Includes index.

Concepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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