Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery and Neal Hansen

By:

Ellery, Tony [author]

Contributor(s):

Hansen, Neal [co-author]

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2012Description: xxii, 389 pages : illustrations ; 24 cmISBN:

9780470487532

Subject(s):

DRUG APPROVAL -- ECONOMIC ASPECTS

LOC classification:

HD 9666.5 .E45 2012

Contents:

pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.

Summary: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Pharmacy	GC HD 9666.5 .E45 2012 (Browse shelf(Opens below))	c.1	Available		NULIB000012131

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Includes bibliographical references and index.

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.

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