Pharmaceutical lifecycle management : (Record no. 14372)

MARC details
000 -LEADER
fixed length control field 01730nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470487532
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 9666.5 .E45 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ellery, Tony
Relator term author
245 #0 - TITLE STATEMENT
Title Pharmaceutical lifecycle management :
Remainder of title making the most of each and every brand /
Statement of responsibility, etc. Tony Ellery and Neal Hansen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, New Jersey :
Name of publisher, distributor, etc. John Wiley & Son, Inc.,
Date of publication, distribution, etc. c2012
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 389 pages :
Other physical details illustrations ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount USD63.53
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
520 ## - SUMMARY, ETC.
Summary, etc. A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DRUG APPROVAL -- ECONOMIC ASPECTS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Neal
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Pharmacy LRC - Main National University - Manila General Circulation 08/26/2016 Purchased - Amazon 63.53   GC HD 9666.5 .E45 2012 NULIB000012131 05/20/2025 c.1 05/20/2025 Books