Amazon cover image
Image from Amazon.com

Strategic sports event management / Guy Masterman

By: Material type: TextTextPublication details: London, United Kingdom : Routledge, c2014Edition: Third editionDescription: xxvii, 408 pages : illustrations ; 26 cmISBN:
  • 9780415532792
Subject(s): LOC classification:
  • GV 713 .M375 2014
Contents:
The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
Summary: "The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 713 .M375 2014 (Browse shelf(Opens below)) c.1 Available NULIB000011959
Browsing LRC - Annex shelves, Shelving location: General Circulation, Collection: Physical Education - Sports and Wellness Close shelf browser (Hides shelf browser)
GC GV 713 .H86 2009 Governance and policy in sport organizations / GC GV 713 .L87 2009 Applied sport management skills / GC GV 713 .M36 2015 c.1 Managing elite sport systems : research and practice / GC GV 713 .M375 2014 Strategic sports event management / GC GV 713 .S33 2014 Contemporary leadership in sport organizations / GC GV 713 .S66 2012 c.1 Sport management : principles and applications / GC GV 713 .S66 2012 c.2 Sport management : principles and applications /

Includes bibliographical references and index.

The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation

"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."

There are no comments on this title.

to post a comment.