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Sports sponsorship : principles and practices / John A. Fortunato

By: Material type: TextTextPublication details: London, United Kingdom : McFarland & Company, Inc., Publishers, c2013Description: xii, 214 pages ; 27 cmISBN:
  • 9780786474318
Subject(s): LOC classification:
  • GV 716 .F69 2013
Contents:
Promotional communication and persuasion -- The principles of sponsorship -- Sponsorship selection : audience variables, cost and exclusivity -- Sponsorship selection : brand association -- Sponsorship activation -- Hindrances to a successful sponsorship -- Sponsorship of individuals -- Sponsorship and corporate social responsibility -- Sponsorship evaluation
Summary: This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 716 .F69 2013 (Browse shelf(Opens below)) c.1 Available NULIB000011953
Browsing LRC - Annex shelves, Shelving location: General Circulation, Collection: Physical Education - Sports and Wellness Close shelf browser (Hides shelf browser)
GC GV 716 .C66 2011 The business of sports : a primer for journalists / GC GV 716 .D69 2009 c.1 Sports economics : theory, evidence and policy / GC GV 716 .D69 2009 c.2 Sports economics : theory, evidence and policy GC GV 716 .F69 2013 Sports sponsorship : principles and practices / GC GV 716 .F75 2013 Sport finance / GC GV 716 .F85 2010 Sports marketing / GC GV 716 .H69 2010 Sport and policy : issues and analysis /

Includes bibliographical references and index.

Promotional communication and persuasion -- The principles of sponsorship -- Sponsorship selection : audience variables, cost and exclusivity -- Sponsorship selection : brand association -- Sponsorship activation -- Hindrances to a successful sponsorship -- Sponsorship of individuals -- Sponsorship and corporate social responsibility -- Sponsorship evaluation

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities

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