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Fundamentals of sport marketing / Brenda G. Pitts and David K. Stotlar

By: Contributor(s): Material type: TextTextPublication details: New York : Fitness Information Technology, c2013Edition: Fourth editionDescription: ix, 470 pages : illustrations ; 27 cmISBN:
  • 9781935412403
Subject(s): LOC classification:
  • GV 716 .P58 2013
Contents:
The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing
Summary: Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 716 .P58 2013 (Browse shelf(Opens below)) c.1 Available NULIB000011930
Browsing LRC - Annex shelves, Shelving location: General Circulation, Collection: Physical Education - Sports and Wellness Close shelf browser (Hides shelf browser)
GC GV 716 .H86 2013 Economics of professional sports / GC GV 716 .L44 2014 The economics of sports / GC GV 716 .M85 2007 Sport marketing / GC GV 716 .P58 2013 Fundamentals of sport marketing / GC GV 716 .S42 2015 Sports marketing : a strategic perspective / GC GV 716 .S53 2009 Sports marketing : a strategic perspective / GC GV 716 .S74 2007 Sport funding and finance /

Includes index.

The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing

Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers.

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