Fundamentals of sport marketing / (Record no. 14171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01476nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781935412403 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 716 .P58 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pitts, Brenda G. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of sport marketing / |
| Statement of responsibility, etc. | Brenda G. Pitts and David K. Stotlar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Fitness Information Technology, |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 470 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD54.59 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPORTS -- MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stotlar, David K. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Physical Education - Sports and Wellness | LRC - Annex | National University - Manila | General Circulation | 08/15/2016 | Purchased - Amazon | 54.49 | GC GV 716 .P58 2013 | NULIB000011930 | 05/20/2025 | c.1 | 05/20/2025 | Books |