The Practice of public relations / Fraser P. Seitel
Material type:
TextPublication details: Boston, Massachusetts : Pearson Education, c2014Description: xxix, 414 pages: color illustrations ; 25 cmISBN: - 9780133083576
- HM 1221 .S45 2014
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HM 1221 .S45 2014 (Browse shelf(Opens below)) | c.1 | Available | NULIB000011900 |
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| GC HM 1211 .M38 2016 Managing cross-cultural communication : principles and practice / | GC HM 1221 .E84 2006 Ethics in public relations : responsible advocacy / | GC HM 1221 .P83 2014 Public relations practices : managerial case studies and problems / | GC HM 1221 .S45 2014 The Practice of public relations / | GC HM 1221 .W5 2015 Public relations : strategies and tactics / | GC HM 1261 .B83 2014 The empathic leader : an effective management model / | GC HM 263 .B47 1952 Public relations / |
Includes index.
Part 1. Evolution -- Part 2. Preparation/Process -- Part 3. The Publics -- Part 4. Execution .
Public relations continues to be a practice. This help the text fresh and up-to-date and practically grounded.
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