The Practice of public relations /

Seitel, Fraser P.

The Practice of public relations / Fraser P. Seitel - Boston, Massachusetts : Pearson Education, c2014 - xxix, 414 pages: color illustrations ; 25 cm.

Includes index.

Part 1. Evolution -- Part 2. Preparation/Process -- Part 3. The Publics -- Part 4. Execution .

Public relations continues to be a practice. This help the text fresh and up-to-date and practically grounded.

9780133083576


PUBLIC RELATION

HM 1221 .S45 2014