Effective public relations / Scott M. Cutlip, Allen H. Center, and Glen M. Broom

By:

Cutlip, Scott M [author]

Contributor(s):

Center, Allen H.;Broom, Glen M [co-author;co-author]

Material type: Text

TextPublication details: New York : Simon & Schuster, c1994Edition: SEVENTH EDITIONDescription: xvi, 560 pages : illustrations ; 24 cmISBN:

9789813026643

Subject(s):

MANAGEMENT

LOC classification:

HD 59 .C98 1994

Contents:

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Summary: Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Graduate Studies General Circulation	Gen. Ed - CEAS	GC HD 59 .C98 1994 (Browse shelf(Opens below))	c.1	Available		NULIB000011823

Browsing LRC - Graduate Studies shelves, Shelving location: General Circulation, Collection: Gen. Ed - CEAS Close shelf browser (Hides shelf browser)

Previous								Next
Previous	GC HD 42 .J45 2010 c.1 Conflict management and resolution : an introduction /	GC HD 42 .J45 2010 c.2 Conflict management and resolution : an introduction /	GC HD 53 .C49 2016 The Innovator's dilemma : when new technologies cause great firms to fail /	GC HD 59 .C98 1994 Effective public relations /	GC HD 59 .E84 2009 c.1 Ethics and social responsibility : Asian and Western perspectives /	GC HD 59 .E84 2009 c.2 Ethics and social responsibility : Asian and Western perspectives /	GC HD 69 .H96 2015 Steps to improved firm performance with business process management : adding business value with business process management and its systems /	Next

Includes bibliographical references and index.

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

There are no comments on this title.

to post a comment.