Learning from the future : competitive foresight scenarios / Liam Fahey

By:

Fahey, Liam [author]

Material type: Text

TextPublication details: New York : Wiley & Sons, Inc., c1998Description: xviii, 446 pages : illustrations ; 25 cmISBN:

9780471303527

LOC classification:

HD 30.28 .L41 1998

Summary: This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Graduate Studies General Circulation	Gen. Ed - CEAS	GC HD 30.28 .L41 1998 (Browse shelf(Opens below))	c.1	Available		NULIB000011822

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This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.

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