Learning from the future : competitive foresight scenarios /
Fahey, Liam
Learning from the future : competitive foresight scenarios / Liam Fahey - New York : Wiley & Sons, Inc., c1998 - xviii, 446 pages : illustrations ; 25 cm.
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.
9780471303527
HD 30.28 .L41 1998
Learning from the future : competitive foresight scenarios / Liam Fahey - New York : Wiley & Sons, Inc., c1998 - xviii, 446 pages : illustrations ; 25 cm.
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.
9780471303527
HD 30.28 .L41 1998