Entrepreneurship : starting and operating a small business / Steve Mariotti, Caroline Glackin
Material type:
TextPublication details: Boston, Massachusetts : Pearson Education, Incorporated, c2016Edition: Fourth editionDescription: xxiv, 541 pages : color illustrations ; 28 cmISBN: - 9780133934458
- HD 62.5 .M3567 2016
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.5 .M3567 2016 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000011181 | ||
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.5 .M3567 2016 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000011182 | ||
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.5 .M3567 2016 c.3 (Browse shelf(Opens below)) | c.3 | Available | NULIB000011183 | ||
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Books
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.5 .M3567 2016 c.4 (Browse shelf(Opens below)) | c.4 | Available | NULIB000011204 | ||
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Books
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.5 .M3567 2016 c.5 (Browse shelf(Opens below)) | c.5 | Available | NULIB000011205 |
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| GC HD 62.5 .M3567 2016 c.1 Entrepreneurship : starting and operating a small business / | GC HD 62.5 .M3567 2016 c.2 Entrepreneurship : starting and operating a small business / | GC HD 62.5 .M3567 2016 c.3 Entrepreneurship : starting and operating a small business / | GC HD 62.5 .M3567 2016 c.4 Entrepreneurship : starting and operating a small business / | GC HD 62.5 .M3567 2016 c.5 Entrepreneurship : starting and operating a small business / | GC HD 62.5 .S65 2012 New venture creation: entrepreneurship for the 21st century / | GC HD 62.5 .S66 2017 Think bigger : and 39 other winning strategies from successful entrepreneurs / |
Includes index.
Chapter 1: Entrepreneurs recognize opportunities -- Chapter 2: The business plan: road map to success -- Chapter 3: Creating business from opportunity -- Chapter 4: Exploring your market -- Chapter 5: Developing the right marketing mix and plan -- Chapter 6: Smart selling and effective customer service -- Chapter 7: Understanding and managing start-up. fixed, and variable costs -- Chapter 8: Using financial statements to guide a business -- Chapter 9: Cash flow and taxes -- Chapter 10 -- Financing strategy & tactics -- Chapter 11: Addressing legal issues and managing risks -- Chapter 12: Operating for success -- Chapter 13: Management, leadership & ethical practices -- Chapter 14: Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations
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