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Entrepreneurship : starting and operating a small business / Steve Mariotti, Caroline Glackin

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Pearson Education, Incorporated, c2016Edition: Fourth editionDescription: xxiv, 541 pages : color illustrations ; 28 cmISBN:
  • 9780133934458
Subject(s): LOC classification:
  • HD 62.5 .M3567 2016
Contents:
Chapter 1: Entrepreneurs recognize opportunities -- Chapter 2: The business plan: road map to success -- Chapter 3: Creating business from opportunity -- Chapter 4: Exploring your market -- Chapter 5: Developing the right marketing mix and plan -- Chapter 6: Smart selling and effective customer service -- Chapter 7: Understanding and managing start-up. fixed, and variable costs -- Chapter 8: Using financial statements to guide a business -- Chapter 9: Cash flow and taxes -- Chapter 10 -- Financing strategy & tactics -- Chapter 11: Addressing legal issues and managing risks -- Chapter 12: Operating for success -- Chapter 13: Management, leadership & ethical practices -- Chapter 14: Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .M3567 2016 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000011181
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .M3567 2016 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000011182
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .M3567 2016 c.3 (Browse shelf(Opens below)) c.3 Available NULIB000011183
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .M3567 2016 c.4 (Browse shelf(Opens below)) c.4 Available NULIB000011204
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .M3567 2016 c.5 (Browse shelf(Opens below)) c.5 Available NULIB000011205

Includes index.

Chapter 1: Entrepreneurs recognize opportunities -- Chapter 2: The business plan: road map to success -- Chapter 3: Creating business from opportunity -- Chapter 4: Exploring your market -- Chapter 5: Developing the right marketing mix and plan -- Chapter 6: Smart selling and effective customer service -- Chapter 7: Understanding and managing start-up. fixed, and variable costs -- Chapter 8: Using financial statements to guide a business -- Chapter 9: Cash flow and taxes -- Chapter 10 -- Financing strategy & tactics -- Chapter 11: Addressing legal issues and managing risks -- Chapter 12: Operating for success -- Chapter 13: Management, leadership & ethical practices -- Chapter 14: Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations

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