Applied public relations : Cases in stakeholder management / Kathy Brittain Richardson and Marce Hinton
Material type:
TextPublication details: New York : Routledge Taylor & Francis Group, c2015Edition: Third editionDescription: xi, 258 pages ; 24 cmISBN: - 9780415526593
- HD 59 .L36 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 59 .L36 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000010828 |
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| GC HD 56 .K35 1996 c.3 The Balanced scorecard : translating strategy into action / | GC HD 59 .A97 2015 Strategic public relations management : planning and managing effective communication programs / | GC HD 59 .C337 2015 Chartered public relations : lessons from expert practitioners / | GC HD 59 .L36 2015 Applied public relations : Cases in stakeholder management / | GC HD 60 .B42 2014 Corporate social responsibility : definition, core issues, and recent developments / | GC HD 60 .F47 2012 c.1 Social responsibility and business / | GC HD 60 .F47 2012 c.2 Social responsibility and business / |
Includes bibliographical references and index.
Public relations : mutually beneficial systems of stakeholder relationships -- Stakeholders : Employees -- Stakeholders : Communities -- Stakeholders : Consumers -- Stakeholders : Media -- Stakeholders : Investors -- Stakeholders : Members and volunteers -- Stakeholders : Government regulators -- Stakeholders : Activists -- Stakeholders : Global citizens
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