Applied public relations : Cases in stakeholder management /

Richardson, Kathy Brittain

Applied public relations : Cases in stakeholder management / Kathy Brittain Richardson and Marce Hinton - Third edition - New York : Routledge Taylor & Francis Group, c2015 - xi, 258 pages ; 24 cm

Includes bibliographical references and index.

Public relations : mutually beneficial systems of stakeholder relationships -- Stakeholders : Employees -- Stakeholders : Communities -- Stakeholders : Consumers -- Stakeholders : Media -- Stakeholders : Investors -- Stakeholders : Members and volunteers -- Stakeholders : Government regulators -- Stakeholders : Activists -- Stakeholders : Global citizens

9780415526593


PUBLIC RELATIONS

HD 59 .L36 2015