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Strategic management concepts and cases : a competitive advantage approach / Fred R. David

By: Material type: TextTextPublication details: Boston, Massachusetts : Pearson, c2013Edition: 14th EditionDescription: xxx, 386, 271 pages : color illustrations ; 28 cmISBN:
  • 9789814604840
Subject(s): LOC classification:
  • HD 30.28 .D38 2013
Contents:
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis
Summary: Summary: The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .D38 2013 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000009956

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis

Summary: The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.

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