Strategic management concepts and cases : a competitive advantage approach /
David, Fred R.
Strategic management concepts and cases : a competitive advantage approach / Fred R. David - 14th Edition. - Boston, Massachusetts : Pearson, c2013 - xxx, 386, 271 pages : color illustrations ; 28 cm
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis
Summary: The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
9789814604840
STRATEGIC MANAGEMENT
HD 30.28 .D38 2013
Strategic management concepts and cases : a competitive advantage approach / Fred R. David - 14th Edition. - Boston, Massachusetts : Pearson, c2013 - xxx, 386, 271 pages : color illustrations ; 28 cm
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis
Summary: The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
9789814604840
STRATEGIC MANAGEMENT
HD 30.28 .D38 2013