Business : a practical introduction / Brian K. Williams, Stacey C. Sawyer and Susan Berston
Material type:
TextPublication details: Boston, Massachusetts : Pearson, c2013Description: xxxvii, 557 pages : illustrations ; 28 cmISBN: - 9780132334297
- HF 1008 .W55 2013
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HF 1008 .W55 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009942 |
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| GC HF 5549.5.D37 .C4 1991 c.1 Human resource management systems : strategies, tactics, and techniques / | GC HF 5549.5.D37 .C4 1991 c.2 Human resource management systems : strategies, tactics, and techniques / | GC HF 5549.5.T7 .N59 2008 Employee training and development / | GC HF 1008 .W55 2013 Business : a practical introduction / | GC HF 1017 .F73 1993 Elementary business statistics : the modern approach / | GC HF 1416 .K68 2011 Global marketing management / | GC HF 5351 .C65 1997 Be creative : the toolkit for business success / |
Includes index.
Part 1: Today's Business Environment -- Chapter 1: Starting Out -- Chapter 2: Ethics & Social Responsibility -- Chapter 3: Economics -- Chapter 4: Globalization -- Part 2: Starting & Growing a Successful Business -- Chapter 5: Forms of Ownership -- Chapter 6: The Entrepreneurial Spirit -- Part 3: Management: Achieving Superior Results in the Workplace -- Chapter 7: Management & Leadership -- Chapter 8: The Effective Organization -- Chapter 9: Operations Management -- Chapter 10: Motivating Employees -- Chapter 11: Human Resource Management -- Part 4: Marketing -- Chapter 12: Marketing -- Chapter 13: Product & Pricing Strategies -- Chapter 14: Distribution & Promotion Strategies -- Part 5: Financial Resources -- Chapter 15: Accounting & Finance -- Chapter 16: Financial Management -- Chapter 17: Securities Markets
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