Business : a practical introduction /
Williams, Brian K.
Business : a practical introduction / Brian K. Williams, Stacey C. Sawyer and Susan Berston - Boston, Massachusetts : Pearson, c2013 - xxxvii, 557 pages : illustrations ; 28 cm.
Includes index.
Part 1: Today's Business Environment -- Chapter 1: Starting Out -- Chapter 2: Ethics & Social Responsibility -- Chapter 3: Economics -- Chapter 4: Globalization -- Part 2: Starting & Growing a Successful Business -- Chapter 5: Forms of Ownership -- Chapter 6: The Entrepreneurial Spirit -- Part 3: Management: Achieving Superior Results in the Workplace -- Chapter 7: Management & Leadership -- Chapter 8: The Effective Organization -- Chapter 9: Operations Management -- Chapter 10: Motivating Employees -- Chapter 11: Human Resource Management -- Part 4: Marketing -- Chapter 12: Marketing -- Chapter 13: Product & Pricing Strategies -- Chapter 14: Distribution & Promotion Strategies -- Part 5: Financial Resources -- Chapter 15: Accounting & Finance -- Chapter 16: Financial Management -- Chapter 17: Securities Markets
9780132334297
BUSINESS
HF 1008 .W55 2013
Business : a practical introduction / Brian K. Williams, Stacey C. Sawyer and Susan Berston - Boston, Massachusetts : Pearson, c2013 - xxxvii, 557 pages : illustrations ; 28 cm.
Includes index.
Part 1: Today's Business Environment -- Chapter 1: Starting Out -- Chapter 2: Ethics & Social Responsibility -- Chapter 3: Economics -- Chapter 4: Globalization -- Part 2: Starting & Growing a Successful Business -- Chapter 5: Forms of Ownership -- Chapter 6: The Entrepreneurial Spirit -- Part 3: Management: Achieving Superior Results in the Workplace -- Chapter 7: Management & Leadership -- Chapter 8: The Effective Organization -- Chapter 9: Operations Management -- Chapter 10: Motivating Employees -- Chapter 11: Human Resource Management -- Part 4: Marketing -- Chapter 12: Marketing -- Chapter 13: Product & Pricing Strategies -- Chapter 14: Distribution & Promotion Strategies -- Part 5: Financial Resources -- Chapter 15: Accounting & Finance -- Chapter 16: Financial Management -- Chapter 17: Securities Markets
9780132334297
BUSINESS
HF 1008 .W55 2013