Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James and Neil Kelley

By:

Richardson, Neil [author]

Contributor(s):

James, Jon;Kelley, Neil [co-author;co-author]

Material type: Text

TextPublication details: London, United Kingdom : Kogan Page Limited, c2015Description: x, 246 pages : illustrations ; 24 cmISBN:

9780749472092

Subject(s):

RELATIONSHIP MARKETING

LOC classification:

HF 5415.55 .R53 2015

Contents:

Part 1. Changing landscapes -- Part 2. Knowing your company -- Part 3. Building relationships -- Part 4. Marketing planning -- Part 5. The marketing mix

Summary: Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5415.55 .R53 2015 (Browse shelf(Opens below))	c.1	Available		NULIB000009930

Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)

Previous	No cover image available						No cover image available	Next
Previous	GC HF 5415.33 .H39 2007 Consumer behavior : building marketing strategy /	GC HF 5415.33.U6 .H39 2013 Consumer behavior : building marketing strategy /	GC HF 5415.55 .B37 2010 Relationship marketing : a consumer experience approach /	GC HF 5415.55 .R53 2015 Customer-centric marketing : supporting sustainability in the digital age /	GC HF 5415.153 .C73 2008 New products management /	GC HF 5415.153 .K56 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	GC HF 5415.157 .B87 1994 The Quality imperative /	Next

Includes bibliographical references.

Part 1. Changing landscapes -- Part 2. Knowing your company -- Part 3. Building relationships -- Part 4. Marketing planning -- Part 5. The marketing mix

Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices

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