Customer-centric marketing : (Record no. 12171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01666nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749472092 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 .R53 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richardson, Neil |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Customer-centric marketing : |
| Remainder of title | supporting sustainability in the digital age / |
| Statement of responsibility, etc. | Neil Richardson, Jon James and Neil Kelley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, United Kingdom : |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 246 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD19.05 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Changing landscapes -- Part 2. Knowing your company -- Part 3. Building relationships -- Part 4. Marketing planning -- Part 5. The marketing mix |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, Jon;Kelley, Neil |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 05/20/2025 | Purchased - Amazon | GC HF 5415.55 .R53 2015 | NULIB000009930 | 05/20/2025 | c.1 | 05/20/2025 | Books |