Marketing for hospitality and tourism / Philip R. Kotler
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd, c2014Edition: Sixth EditionDescription: 630 pages ; 27 cmISBN: - 9789814604178
- TX 911.3.M3 .K68 2014
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Main General Circulation | Hospitality Management | GC TX 911.3.M3 .K68 2014 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009856 |
Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Hospitality Management Close shelf browser (Hides shelf browser)
|
No cover image available |
|
|
No cover image available |
|
|
||
| GC TX 911.3.F75 .O33 2009 Be my guest : english for the hotel industry / | GC TX 911.3.M3 .K68 2006 Marketing for hospitality and tourism / | GC TX 911.3.M3 .K68 2010 Marketing for hospitality and tourism / | GC TX 911.3.M3 .K68 2014 Marketing for hospitality and tourism / | GC TX 911.3.M3 .S56 2008 Marketing essentials in hospitality and tourism : foundations and practices / | GC TX 911.3.M4 .C53 2016 Marketing hotels and tourism online : website : make your website engage, convert and get more direct bookings / | GC TX 911.3.M24 .M55 2007 c.1 An Introduction to restaurant management : Customers, operations, and employees / |
Includes index.
1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan
There are no comments on this title.