Strategic marketing management / Luiz Moutinho and Geoff Southern
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine EditionDescription: xxii, 490 pages : illustrations ; 23 cmISBN: - 9789814369565
- HF 5415.13 .M69 2013
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.13 .M69 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009819 |
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| GC HF 5415.13 .D86 2005 Principles of advertising and IMC / | GC HF 5415.13 .I33 2012 c.1 Marketing management / | GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective / | GC HF 5415.13 .M69 2013 Strategic marketing management / | GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach / | GC HF 5415.13 .P47 2010 Basic marketing : a marketing strategy planning approach / | GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills / |
Includes bibliographical references.
Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
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