Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.
Material type:
TextPublication details: Singapore : McGraw Hill Education, c2013Edition: Eleventh EditionDescription: xvii, 796 pages : illustrations ; 26 cmISBN: - 9789814646093
- HF 5415.13 .P48 2013
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.13 .P48 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009807 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| GC HF 5415.13 .M69 2013 Strategic marketing management / | GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach / | GC HF 5415.13 .P47 2010 Basic marketing : a marketing strategy planning approach / | GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills / | GC HF 5415.13 P387 2000 Marketing management : knowledge and skills / | GC HF 5415.32 .H65 2013 Laddering : unlocking the potential of consumer behavior / | GC HF 5415.32 .H69 2010 Consumer behavior : in the 21st Century / |
Includes index.
Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans.
There are no comments on this title.