Amazon cover image
Image from Amazon.com

Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius

By: Contributor(s): Material type: TextTextPublication details: Singapore : McGraw Hill Education, c2013Edition: Second EditionDescription: lvi, 822 pages ; 26 cmISBN:
  • 9789814626040
Subject(s): LOC classification:
  • HF 5415.12.A78 .M37 2013
Contents:
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.12.A78 .M37 2013 c.3 (Browse shelf(Opens below)) c.3 Available NULIB000009797
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
No cover image available
GC HF 5415.12 .R36 2011 Principles of marketing management / GC HF 5415.12.A78 .M37 2013 c.1 Marketing in Asia / GC HF 5415.12.A78 .M37 2013 c.2 Marketing in Asia / GC HF 5415.12.A78 .M37 2013 c.3 Marketing in Asia / GC HF 5415.12.P6 .P32 1994 Principles of marketing / GC HF 5415.13 .D86 2005 Principles of advertising and IMC / GC HF 5415.13 .I33 2012 c.1 Marketing management /

Includes index.

Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.

There are no comments on this title.

to post a comment.