Marketing in Asia /
Kerin, Roger A.
Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius - Second Edition. - Singapore : McGraw Hill Education, c2013 - lvi, 822 pages ; 26 cm.
Includes index.
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
9789814626040
MARKETING -- ASIA
HF 5415.12.A78 .M37 2013
Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius - Second Edition. - Singapore : McGraw Hill Education, c2013 - lvi, 822 pages ; 26 cm.
Includes index.
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
9789814626040
MARKETING -- ASIA
HF 5415.12.A78 .M37 2013