International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham

By:

Cateora, Philip R [author]

Contributor(s):

Graham, John L.;Gilly, Mary C [co-author;co-author]

Material type: Text

TextPublication details: New York : McGraw Hill Education, c2013Edition: Sixteenth Edition / McGraw-Hill International EditionDescription: xxxiii, XXXIII, 638 pages : illustrations ; 29 cmISBN:

9789814646086

Subject(s):

MARKETING INTERNATIONAL

LOC classification:

HF 1009.5 .C38 2013

Contents:

Part 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material

Summary: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 1009.5 .C38 2013 (Browse shelf(Opens below))	c.1	Available		NULIB000009795

Includes index.

Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

There are no comments on this title.

to post a comment.