MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01379nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520100716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814646086 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 1009.5 .C38 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Philip R. Cateora, Mary C. Gilly and John L. Graham |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixteenth Edition / McGraw-Hill International Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, XXXIII, 638 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP798 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING INTERNATIONAL |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L.;Gilly, Mary C. |
| Relator term |
co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
