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World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder

By: Contributor(s): Material type: TextTextPublication details: New Jersey : John Wiley & Son, Inc., c2012Description: xviii, 218 pages ; 25 cmISBN:
  • 9781118230053
Subject(s): LOC classification:
  • HD 30.3 .S38 2012
Contents:
The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time
Summary: The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.3 .S38 2012 (Browse shelf(Opens below)) c.1 Available NULIB000009549

Includes index.

The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time

The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.

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