World class communication : how great CEOs win with the public, shareholders, employees, and the media /
Scudder, Virgil
World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder - New Jersey : John Wiley & Son, Inc., c2012 - xviii, 218 pages ; 25 cm
Includes index.
The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time
The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.
9781118230053
COMMUNICATION IN MANAGEMENT
HD 30.3 .S38 2012
World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder - New Jersey : John Wiley & Son, Inc., c2012 - xviii, 218 pages ; 25 cm
Includes index.
The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time
The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.
9781118230053
COMMUNICATION IN MANAGEMENT
HD 30.3 .S38 2012