Publishing : principles and practice / Richard Guthrie
Material type:
- 9781847870155
- Z 278 .G88 2011

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
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National University - Manila | LRC - Main General Circulation | General Education | GC Z 278 .G88 2011 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009531 |
Includes index.
1. A history of books -- 2. The publishing process -- 3. Sectors in the anglophone model -- 4. Craft to corporation -- 5. Copyright and publishing law -- 6. Rights and contracts -- 7. Marketing, promotion, and bookselling -- 8. The era of digital publishing
This book examines how publishing roles and practices grew up, and how and why they are maintained.
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