Publishing : principles and practice /
Guthrie, Richard
Publishing : principles and practice / Richard Guthrie - Los Angeles, California : Sage, c2011 - xii, 225 pages ; 24 cm.
Includes index.
1. A history of books -- 2. The publishing process -- 3. Sectors in the anglophone model -- 4. Craft to corporation -- 5. Copyright and publishing law -- 6. Rights and contracts -- 7. Marketing, promotion, and bookselling -- 8. The era of digital publishing
This book examines how publishing roles and practices grew up, and how and why they are maintained.
9781847870155
PUBLISHERS AND PUBLISHING
Z 278 .G88 2011
Publishing : principles and practice / Richard Guthrie - Los Angeles, California : Sage, c2011 - xii, 225 pages ; 24 cm.
Includes index.
1. A history of books -- 2. The publishing process -- 3. Sectors in the anglophone model -- 4. Craft to corporation -- 5. Copyright and publishing law -- 6. Rights and contracts -- 7. Marketing, promotion, and bookselling -- 8. The era of digital publishing
This book examines how publishing roles and practices grew up, and how and why they are maintained.
9781847870155
PUBLISHERS AND PUBLISHING
Z 278 .G88 2011