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New products management / Merle Crawford and Anthony Di Benedetto
Material type:
TextPublication details: Boston, Massachusetts : McGraw Hill Education, c2008Edition: Ninth EditionDescription: xviii, 558 pages : illustrations ; 24 cmISBN: - 9780071263368
- HF 5415.153 .C73 2008
Contents:
Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.153 .C73 2008 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009403 |
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| GC HF 5415.33.U6 .H39 2013 Consumer behavior : building marketing strategy / | GC HF 5415.55 .B37 2010 Relationship marketing : a consumer experience approach / | GC HF 5415.55 .R53 2015 Customer-centric marketing : supporting sustainability in the digital age / | GC HF 5415.153 .C73 2008 New products management / | GC HF 5415.153 .K56 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | GC HF 5415.157 .B87 1994 The Quality imperative / | GC HF 5415.157 .F67 2013 Managing quality : integrating the supply chain / |
Includes bibliographical references and index.
Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
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