International marketing / Michael R. Czinkota [and four others]

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Material type: Text

TextPublication details: Australia : Cengage Learning Asia Pte Ltd, c2014Edition: 3rd Asia-Paciific EditionDescription: xviii, 582 pages : illustrations ; 26 cmISBN:

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Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.

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Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 1416 .I58 2014 (Browse shelf(Opens below))	c.1	Available		NULIB000009374

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Previous	GC HF 1017 .W45 2014 c.4 Introduction to business statistics /	GC HF 1171 .S61 2005 Teaching of commerce /	GC HF 1359 .A77 2001 International economics /	GC HF 1416 .I58 2014 International marketing /	GC HF 5351 .C734 2003 c.1 Comm 180 : making business work .	GC HF 5351 .C734 2003 c.2 Comm 180 : making business work .	GC HF 5351 .P173 2002 The Business environment /	Next

Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.

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